A New Brick & Mortar

intermediate banking

Descaling the capabilities of a flagship branch down to a micro-footprint within various types of physical infrastructures. The primary goal is to create a hybrid experience that lives at the intersection of both flagship branches and the mobile product. While the two may be separate, the secondary goal is to streamline the digital to physical interaction.

The focus of the product relies in the ease of convenience and familiarity. By using the mobile experience as the primary vehicle for Intermediate Banking Citi gains an efficient flow in customer interaction.

Considering the geographical reach of Citi Bank’s ATM establishment sets the stage for an easily accessible foundation.

Banking Pod

where the ATM used to be

By utilizing the existing Citi Bank ATM locations also poses challenges by maintaining the similar architecture while maintaining the new features.

Egression

A benefit to the cylindrical design is the effectively package a revolving door within the pod itself; allowing for efficient ingress and egress.

Digital Experience

(Disclaimer) Still under development

Basic IA Models

The basis of the digital architecture is to divide the interaction load into two categories. Itemize inputs that are tagged with specific outputs. The cellular device become an “Authentication Key” by quickly verifying the user via NFC.