Discover

levels of research

MARKET

As products and experiences expand domain knowledge is vital. Through competitor analysis, market research, and focus groups I've be able to clarify and priorities features, white space, and new business opportunities.

methods

  • Competitive Analysis

  • Business Modeling

MACRO

To understand network behaviors I try to study quantitative data to identify statistical significance and groupthink. Larger data sets are great for conducting analogous research when linear studies are not viable.

methods

  • Surveys

  • Statistics

  • A/B Testing

MICRO

Through digital and analog methods I've found great value in connecting with people on a personal level. I often conduct user research through interviews, observations, testing and through personal experience.

methods

  • Observations

  • Interviews

  • Testing

Collaboration

ideation, feedback, iteration

WORKSHOP

"Group Ideation and Concept Creation"

By bringing my team, clients, users,  together we're able to educate all stakeholders on the process and how they might be able to contribute, whether through idea-storming, group sketching, mapping exercises, etc. Transparency from the birth of a project creates a cleaner outcome.

methods

  • Post-it Map

  • Physical mock-up

EMPATHY MAPPING

"Put yourself, in their shoes"

Understanding your users needs, influencers, and behaviors is vital to tailoring the experience around their needs and the business. By mapping out a user’s sensory inputs we are able to analyze the emotional and subconscious drivers which cause the user to act a certain way.

methods

  • Persona Mapping

  • Qualitative Observation

EXPERIMENTATION

"Designer's Intuition"

Through the practice of designing or engineering to learn I have been able to create rapid experiments that arrive at a possible outcome or finding that drives from another artifact. Experimenting on your own terms reinforces the dedication to the client as well as the product integrity.

methods

  • Prototyping

  • Scientific Methodology

Prototype

visualize

DIGITAL

UX - UI - IxD

When creating a digital ecosystems I begin with content flows which translates to wireframing. At this point iteration begins with collecting user feedback. Once information artifacts and flows are completed, visual language and interaction is prototyped through visual design to be handed off to developers.

tools

  • Adobe CC

  • Sketch App

  • InVision App / Flinto

HARDWARE

Visualization - 3D - Manufacturing

When creating physical objects I start with analog sketching or rendering before translating into a 3D artifact in Alias or Solidworks for mechanical assemblies, and simulations. Manufacturing begins by BOM (Bill of Materials) costing, and producing part drawings for tooling and fabrication.

tools

  • Hand Sketching and Rendering

  • AutoDesk Alias

  • Solidworks

STRATEGY

Core Ecosystem

There are many components to a service and business. In order to understand dependencies, and process I've found it very helpful to model a system from the top down. Through service blueprinting we're able to document the mechanical framework of a service to identify points of optimization.

tools

  • Narrative Development

  • Ecosystem Models

  • Impact Matrix