Debuted on 2017 Continental

"resurrect the past with the future"

With the 2015 Continental Concept car under development Lincoln wanted to offer its drivers with the experience of technological necessities

and a suite of artifacts that had not yet been offered to the classical American Manufacturers unlike their European counterparts.

The lack of cohesive elements is what made the Luxury package a challenge.

Need versus Focus lead the lack of cohesion with the user's need and the product.

You cannot create true luxury with cheap carryover components and hope the user doesn't notice.

Create a rear seat Luxury Package for Lincoln by using carryover components and structures

Restricted use of touch screen results in a poorly integrated system

(take a trash bin of parts and use them at limited potential)

Three air bladders control seat contours for different zones of the lower lumbar support; controlled by modal knobs on the door

Motors in the lumbar region support massage features in 3 states including 'off'.

Unfortunately this positioning hinder ineffective usage for the user

(forces user to look away from display to control display)

Control Mirrored to the front infotainment systemThe source button carousels through media choices.

(toggling a change in media content will reflect in entire vehicle)