OEM Master DEsigns
User Interface | Interaction Design
Brand Liason
b2b relationship
The following designs took place with Delphi Automotive Systems whom acted as a digital design consultancy for automotive solutions. During this time very few auto companies even had a digital design team due to the lack of digital displays.
A core iterative design process did not take place in this setting; somewhat an unlikely scenario in today's industry.
2011 Chrysler 300
1960 Chrysler Imperial
The FCA design staff desired the look and direction of Chrysler's 1960 heritage.
Production Releasal
With desired efforts to reach a full digital display, an economic comprise restricted the design to an interpretation and a 3.8 TFT center justified display for tertiary content.
2011 Volvo Xc60
1962 Volvo P1800
The P1800 cluster resembled the most appropriate direction due to its sport look and segregation of information within guages
Product Releasal
A more than perfect harmony of physical and digital information created adaptable object recognition.
2011 Dodge Dart
Holistic Integration
Dodge and Delphi's relationship started with a digital cluster delivery for the 2011 Dart and quickly turned into a consulting relationship on how the holistically harmonize the analog interior with digital elements.