CITI BANKING ONLINE RESPONSIVE SITE
User Experience - User Interface
Design Brief
Client Relationship
Redesign Citi Group's online banking experience with existing legal and copyright stipulations. Provided with responsive web and mobile with the exception on advertised entry points.
Product Details
Elastic Modal Control
In order to avoid additional page scrolling I created an elastic modal control that consolidates the product details in one location.
Screen Flow
Narrate Vs. List
The mobile interaction replaces the need to on board a user with a rapid interaction that is pre-ordered to reduce wait times.
Web & Mobile Continuity
Client’s Limited Interest
Unfortunately the client’s interest to prioritize the mobile experience got lost in their focus towards the web portal. In turn Citi settled for a direct responsive design plaguing the mobile experience with a tremendous amount of scrolling which resorted in a high volume of drop-off performance from their users.
